6 Network Marketing Trends to Watch in 2018

Published by Kelly Arnett on

Haven’t you heard? Network Marketing is growing quickly around the world. In fact, it’s been growing strong for six years straight and annual global revenue is rapidly approaching $200 billion.  Needless to say, now is a great time to grow your network marketing business.

Need more motivation?  Consider this: roughly 20% of home-based entrepreneurs gross six-figure annual sales.

If you’re determined to become the next six-figure (or seven-figure!) earner in network marketing, then you need to stay up to date on the latest industry trends. This can help streamline your efforts and propel your business towards financial success.

Let’s take a quick look at some of the growing trends in network marketing.

1. Hosting Parties On Social Media

You don’t have to spend a lot of money hosting parties as a network marketer. Instead, you can take your parties to the place people already love to hang out – social media. You can use Facebook, Instagram, and a number of other platforms to host your next event.

Make sure to post your event well in advance to generate some buzz for a great outcome. Now, if you’re still not convinced that videos on social media can boost your engagement substantially, then here’s a stat for you.

Facebookhas 2 billion active users worldwide, and generates 8 billion video views every single day.

Consider hosting a Q&A event, interviewing industry experts, or unbox and share the products you are most passionate about. Give your audience a good reason to attend and they will.

2. Expanding to Global Markets

The internet has changed the world in so many ways.  Today, just about anyone can start their own business. And this is likely why more people are getting into network marketing than ever before.

And who can blame them? Home-based businesses have an 85% higher chance of success compared to traditional small businesses.   This is even more likely now that network marketers are effortlessly crossing international borders to expand their business overseas.

If you’re going to try and do the same, then make sure you become acquainted with the people and their customs. Your primary goal as a network marketer is to connect with your recruits. But you can’t do this if there are barriers so be prepared!

3. Automating Marketing with Chatbots

Yes, this really is a thing and it’s working wonders for network marketers. Marketing automation is likely one of the biggest trends you’ll find these days in marketing in any industry. The busier you get and the bigger your business grows, the less time you’ll have to chat with prospects.

But don’t let this deter you from bringing more people into your network. Chatbots are a great tool to collect leads and in some cases, convert interested parties into members of your team.

However, to get the most out of your chatbot, you should create scripts that are compelling and personalized. Segment answers based on the groups of people you’re targeting. Then you can generate answers and resource links to guide these individuals further along the path towards conversion.

It’s ideal to place these chatbots on your social media pages, as well as your website.

4. Connecting with Influencers

Influencers are still important, but the ones you should target look a bit different than they did a few years ago. You see, gone are the days of hiring celebrities to market your brand, and watching the sales roll in. Today’s consumers are trusting Kanye and Kim less and less.

In fact, 83% of people trust recommendations from their peers. And 70% of American adults trust non-celebrity endorsements. What this means is that you should connect with influencers who are genuine. They are the ones that have the authority today.

Target bloggers that are highly engaged with their audience and aren’t just in it for a quick advertising buck. There are lots of ways you can find and build relationships with influencers. For example, you can connect with them on social media and even write guest blog posts for their sites that link back to your domain.

5. Serving Your Downline is the Key to Success

You’re the leader of your growing sales team, and it’s time to start acting like it. As a network marketer, your goal isn’t to simply recruit salespeople. If you’re not leading the people in your network to success, then you all fail.

What you have to do is determine how you’ll extend this help to your community. Are you going to create a knowledge base on your website or inside the Upline platform? Or maybe create a YouTube or Vimeo channel offering sound tips and tutorials?

There are various ways you can educate your network. Some even go as far as to offer personalized coaching services.

Having a quality CRM in place like the free one Upline provides will help you build your downline and stay connected with them.

6. Network Marketing is Now a Full-Time Career

In the past, network marketing was seen by outsiders as a part-time job for stay-at-home moms. It was seen as a source of supplemental income, but the tide is quickly turning.

Roughly 20.5 million people in the U.S. worked in direct sales in 2016 (a 25% increase from 2012).

Why the massive growth? It likely has to do with the fact that more than 50% of consumers are now willing to purchase from direct selling representatives within the next year.

Today, we’re seeing more and more people taking network marketing seriously and turning it into a profitable career. This is great news as you continue to grow your network. With more serious, professional salespeople under your umbrella, the more sustainable your business will be.

Develop a Winning Network Marketing Strategy

Now that you know some of this year’s most important network marketing trends, it’s time to put them into action. Of course, not all of these trends may resonate with your business so choose wisely.

Then to help keep your network marketing efforts organized, you can implement CRM software into your strategy. As we mentioned earlier, the right tools can help you  expand your business faster than you ever thought possible.

At Upline Networks, we are proud to offer a free CRM platform that’s designed specifically for network marketers. Try it today – we are sure you’ll love it!

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